Dispatches
Technical intelligence, product briefings, and field notes from Area 51 Software.
SEO vs. AEO vs. GEO: Three Disciplines, One Stack
Three acronyms that sound nearly identical and do very different jobs. SEO optimizes for blue-link rankings, AEO for citations in answer boxes, GEO for appearing inside the generated answer itself. How to think about all three — and which to build first.
E-E-A-T for Answer Engines: The Trust Signals That Decide Whether ChatGPT, Claude & AI Overviews Will Quote You
Schema gets your page extractable. E-E-A-T decides whether the extraction is worth citing. The third dispatch — working JSON-LD for Author, Publisher, and ReviewedBy markup, and the trust signals the four major answer engines actually weight.
The AEO Playbook: FAQ, HowTo & Speakable Schema That AI Assistants Actually Cite
The tactical follow-up to our 60-tag audit. Working JSON-LD, before/after schema conversions, and the patterns ChatGPT, Claude, Perplexity, and Google's AI Overviews actually pull from.
From SEO to AEO: The 60-Tag Audit Modern Sites Need in 2026
60 meta tags across 14 categories — including the AEO signals that decide whether AI assistants and Google AI Overviews cite your page.